YouTube Direct

 

YouTube Direct is a new tool that allows media organizations to request, review and rebroadcast YouTube clips directly from YouTube users.

 Built from our APIs, this open source application lets media organizations enable customized versions of YouTube's upload platform on their own websites. Users can upload videos directly into this application, which also enables the hosting organization to easily review video submissions and select the best ones to broadcast on-air and on their websites. As always, these videos also live on YouTube, so users can reach their own audience while also getting broader exposure and editorial validation for the videos they create.

 

YouTube's video platform has enabled a new generation of content creators to connect with billions of viewers every day. There's a great opportunity for organizations to leverage this online activity for video campaigns, coverage, or programming initiatives - but many find it difficult to connect directly with YouTube's community in a simple, effective way. We've just made that a lot easier with YouTube Direct.

YouTube Direct allows you to embed the upload functionality of YouTube directly into your own site, enabling your organization to request, review, and re-broadcast user-submitted videos with ease. News organizations can ask for citizen reporting; nonprofits can call-out for support videos around social campaigns; businesses can ask users to submit promotional videos about your brand. With YouTube Direct, the opportunities to connect directly with the YouTube community are endless.

Key features of YouTube Direct include:

 

 
Today, anyone can record the news.
Virtually every event can be captured and shared instantly on YouTube, giving us an
unprecedented view of our world. But how can media organizations like yours
take advantage of this revolution in citizen reporting to enhance your own news coverage
and analysis?
 
The answer is YouTube Direct. A new platform that allows news organizations to solicit
 
and verify news footage on YouTube, by connecting you directly with video-makers who want to
 
participate in your news gathering process.
 
Here's how it works: YouTube Direct brings the functionality of
YouTube's upload platform to your website. You can customize the platform to ask your
audience for news footage on particular events, or you can solicit commentary around the stories of the day.
Every video that a visitor submits to your site will be accessible on a private moderation
platform, where you'll be able to accept or reject each submission based on your own editorialguidelines.
 
Every video that your editors accept will be automatically tagged on YouTube with a
link back to the original page on your website. You can also reach out to the video-maker
 
directly to get more information about the clip. That way, you can re-broadcast the best
footage on your network or website, or incorporate the user submissions into your regular reporting.
 
YouTube Direct allows you to create your own bureau of citizen-stringers, leveraging the
 
YouTube platform and community to expand both your audience and the scope of your reporting.
 
Find out more at youtube.com/direct.
 
 
 
 
 

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