YouTube Direct is a new tool that allows media organizations to request, review and rebroadcast YouTube clips directly from YouTube users.
Built from our APIs, this open source application lets media organizations enable customized versions of YouTube's upload platform on their own websites. Users can upload videos directly into this application, which also enables the hosting organization to easily review video submissions and select the best ones to broadcast on-air and on their websites. As always, these videos also live on YouTube, so users can reach their own audience while also getting broader exposure and editorial validation for the videos they create.
YouTube's video platform has enabled a new generation of content creators to connect with billions of viewers every day. There's a great opportunity for organizations to leverage this online activity for video campaigns, coverage, or programming initiatives - but many find it difficult to connect directly with YouTube's community in a simple, effective way. We've just made that a lot easier with YouTube Direct.
YouTube Direct allows you to embed the upload functionality of YouTube directly into your own site, enabling your organization to request, review, and re-broadcast user-submitted videos with ease. News organizations can ask for citizen reporting; nonprofits can call-out for support videos around social campaigns; businesses can ask users to submit promotional videos about your brand. With YouTube Direct, the opportunities to connect directly with the YouTube community are endless.
Key features of YouTube Direct include: